FUJI Sports (together with Hatashita Sports) was founded in 1969 by Frank Hatashita, 8th Dan. Hatashita Sensei was Vice-President of the IJF (International Judo Federation), and President of the Pan American Judo Federation, among other positions including an IJF referee, and owner of many dojo and affiliates. He was instrumental in lobbying to get Judo into the Olympics. His sense of knowing what was most important in martial arts was second to none; and, anyone that knew him would attest to that.
FUJI is lead with the careful eye and passion of Lia Hatashita and Jimmy Pedro. Jimmy, a 4x Olympian, 2x Olympic medalist, World Judo Champion and most recently coach to U. S. Olympians including 2x Olympic Gold medalist, Kayla Harrison. Jimmy brings an astounding amount of first-hand product knowledge to the company and wants only the best for athletes, and anyone who commits to learning a martial art. FUJI’s products have been put to the test during rigorous competitions and training sessions. The result is a high quality brand of products that are built to last and have proven to withstand the athletic battlefield.